1. What is a cookie and why are they used?

A cookie is a small data storage programme that a computer browser installs on the hard drive of the user's computer. Every time the user's browser retrieves the website from our server, a message is sent back to the user's computer. Using JavaScript and server logs, we can collect information about how and when our services are used: for instance, from which page the user has switched to the service, when and what pages of our website the user has browsed, the name of advertiser whose ads the user has seen and clicked on our page, which browser the user is using, what is the resolution of the user's screen, the device's operating system and its version, and the IP address.

Cookies are used to accelerate, analyse and develop our website and services by storing user usage data and targeting the website to the user. We cooperate with advertisers so that any ad shown to the user is as interesting as possible. When using cookies, we can show, for instance, any ads based on which pages the user has visited before. We help our advertisers target their ads to users who have, for instance, visited our advertiser's website.

2. The types of cookies we use

We use two types of cookies: first-party cookies (set by us) and third-party cookies (set by our cooperation partners).

2.1 First-party cookies

First-party cookies enable the website's functionality. They also contain web analytics cookies that provide information on how visitors use the website, so that online services can be developed.

2.2 Third-party cookies

Third-party cookies refer to external parties, such as our advertising networks. These so-called third parties can set cookies on the user's terminal equipment when the user visits our website, e.g. to offer targeted advertising or to collect statistics on the number of visitors to different websites.

2.3 Social plugins

In addition, we can use the so-called social plugins that can be used to share the website content on social media. These websites may set their own cookies in accordance with their terms and conditions regarding the protection of personal data. Here you can access, for instance, the terms and conditions regarding the protection of personal data of the following social media services:

Facebook Privacy Policy ( https://fi-fi.facebook.com/privacy/  explanation )

Twitter Privacy Policy ( https://twitter.com/en/privacy#update )

Google Privacy Policy ( https://policies.google.com/privacy?hl=fi )

3. The cookies we use

Functional cookies

Enabling the website functionalities.

In practice, these cookies make sure that it is possible for the website to remember your data, even if you continue browsing.

Ads reporting

Enable reporting to advertisers on how often an ad has been seen, or whether the user has clicked on the ad.

When using these cookies, we are able to report to our customers who bought ads how the ads have performed, whether our users have clicked on advertisements, for instance. In addition, based on the data collected with the help of these cookies, we can be sure that we do not show users the same ads several times.

Product development and business reporting

Enable the improvement of the user experience of websites and applications, as well as reporting to support business decision-making.

Using these cookies enables us to determine which of our services are popular and which features of the services are most used. Using this data, we can improve the services and also correct errors that occur in them.

Ads targeting

Targeting on the basis of website usage and ads targeting on the basis of third-party website usage.

Using these cookies enables us to endeavour to ensure that our users see ads that are as relevant, interesting and exactly to their liking as possible.

User tracking

We use Leadoo's user tracking to monitor how our users move around our website and connect this data to user information that is collected e.g. via chat interactions. Leadoo uses ETag tracking, which is different from cookie-based tracking, combining data from several user sessions together.

We use Leadoo's user tracking to monitor how our users move around our website and connect this data to user information that is collected e.g. via chat interactions. Leadoo uses ETag tracking, which is different from cookie-based tracking, combining data from several user sessions together.

4. How can I influence the information collected with the help of cookies?

4.1 Clearing cookies from the browser

By clearing the cookies from your browser at regular intervals, you can change the identifier being a basis for a profile based on the identified behaviour is created. This does not end data collection or digital ad targeting, but resets targeting based on previous behavioural data. Below some browser-specific links regarding cookies:

Internet Explorer – https://support.microsoft.com/en-GB/kb/278835

Chrome – https://support.google.com/chrome/answer/95647?hl=en-GB

Firefox – https://support.mozilla.org/en-GB/kb/delete-browsing-search-download-history-firefox

Safari – https://support.apple.com/kb/PH5042?locale=en-GB

Opera – http://www.opera.com/help/tutorials

4.2 Disabling cookies

You can disable cookies by changing your browser settings so that the browser does not allow cookies to be saved. Restricting cookies can negatively affect the functionality of the website.

4.3 Disabling third-party ad targeting

You can disable the third-party ad targeting in its entirety or by company through the Your Online Choices website (https://www.youronlinechoices.com/uk/faqs). After disabling, ads will appear, but they will not be selected on the basis of your interests.